As a Paid Social Investment Analyst at Haworth Marketing + Media, I managed paid social campaigns across Meta, Snapchat, Pinterest, TikTok, and Reddit for major nationwide brands like Dick's Sporting Goods, Walmart, and White Claw amongst others. My role involved building campaigns within each platform, ensuring budget adherence, daily campaign optimization, and post-campaign data analysis. I managed millions of dollars in budget, developed audiences, tracked consumer digital footprints for retargeting, and generated detailed performance reports. I also provided strategic recommendations for future campaigns based on my analysis. This experience honed my skills in paid social media, audience building, and deriving strategic insights from large data sets, which I effectively communicated to clients. Below are creative examples from notable campaigns I managed for White Claw, Mike’s Hard Lemonade, and Jimmy Johns.