As a Marketing Associate at Design Mode Marketing, I thrived in a versatile role within our small consultancy. I actively participated in all facets of the marketing lifecycle—from research and strategic development to dynamic content creation and campaign activation. My responsibilities ranged from event photography and crafting campaign wrap reports to devising impactful strategies and designing compelling display ads. This hands-on approach across diverse marketing disciplines gave me a nuanced understanding of their integration, fostering a well-rounded perspective on marketing at both strategic and tactical levels.
Research & Strategy Development
I led a research project for a client in the construction industry aiming to revamp its marketing efforts. This involved conducting in-depth stakeholder interviews to gain a comprehensive understanding of the buying and selling processes. These interviews provided actionable insights, which I compiled into a detailed consumer journey map and presented to the client. This map highlighted key stages and touchpoints in the buying process, offering valuable guidance for enhancing their marketing strategy.
VISUAL Content Creation
While at Design Mode, I excelled in content creation across diverse projects. This included producing impactful banner ads for Morcon Construction that are still displayed at the Minneapolis International Airport. Additionally, I documented Timco Construction's groundbreaking ceremony for Roseville Health medical offices, capturing event photos and creating an engaging promotional video tailored for various social media platforms. These are just two examples of the varied content I created during my role.
SEO WRITING
Alongside visual content creation, I was responsible for writing SEO-optimized blog posts. This experience immersed me in the intricacies of pre-AI SEO optimization, equipping me with a solid understanding of foundational SEO best practices that I have applied consistently in subsequent roles. This knowledge also facilitated the jump from pre to post-AI search practices, making it easy for me to adapt to the new SEO landscape.