After a career sabbatical traveling through Australia, I returned to Fat Pants Brewing Co., where I had previously helped build foundational strategies that supported ongoing brand growth. Upon my return, I was invited to help launch and grow Flying Cloud THC, the company’s nationally distributed THC beverage brand.

In this expanded role, I’ve led efforts across brand development, team growth (from 2 to 4 people), and go-to-market strategy. I’ve managed agency partnerships, overseen activations across paid and organic channels, and helped guide both brands through new markets and the unique challenges of the THC beverage space.

This work has demanded a blend of creative strategy and operational execution, shaping not only how we position our products, but how we build sustainable systems behind them. From refining internal workflows to fostering cross-functional collaboration, I’ve focused on building a foundation that supports long-term scalability while staying agile in a fast-changing industry.